After attending numerous social media networking events such as the 140 conference, and now Podcamp (and soon to attend FutureM), I can officially claim my “nerd status” without rebuttal. Although, I was only able to attend the 2nd half of this weekend’s PodCamp conference (can you blame me for wanting to run the Susan G. Komen 5K on Saturday as well?) — it was well worth the commute over the bridge to lovely Cambridge.

I joined my good friend, Sean Zinsmeister as we hopped from David Wells (Social Media for Social Good) to Paul Gillin (B2B Social Media – Really!) to Morriss Partee (Geolocation) to Chrisopher Penn (Podcasting 101: 5 years later) to Lane Sutton and Avrom Honig (Twitter, Facebook, Foursquare — It’s Taking Over Our Lives).

I definitely enjoyed David’s talk as I’ve worked for a local nonprofit (Commonwealth Shakespeare Company) for about 2 years, where I also utilized social media platforms in order to spread the word n’ do some “social good” for a non-profit that has given such cultural enrichment to the community of Boston.

Paul was more than informative on how B2B’s can and should be using social media platforms to their benefit. Having worked for a digital agency in Boston I realize that utilizing social media platforms is not just a good idea, but imperative.

Morriss hit a hot topic with geolocation. Although I am not a big fan of letting people know where I am via Foursquare and other geo apps, I realize the impact these apps are having on businesses. If a business utilizes an app like Foursquare or Gowalla in a way that consumers are pumped to participate and use it, then it can reap great rewards for that business.

Chris, entertaining as always, kept the audience laughing and intrigued by the different tools that podcasters have at their disposal for delivering their content to their audience. Who knew it could be so easy?

Last but not least Lane and Avrom were the perfect duo — they created quite a discussion regarding privacy and young social media users. How will the new generation of teens impact social media in the future? Guess we’ll have to wait for Lane and his fellow teens to show us.

After a jam-packed day — I am looking forward to seeing these speakers and those I missed again at a future conference. Until then — I salute my fellow social media nerds that I am not only impressed with the work and involvement of each person at these conferences, but look forward to see what develops next…


I know I haven’t blogged in a while…I could say it’s because I’ve been too busy working for a kickass marketing firm downtown, or that I’m having too much fun with friends and enjoying summer, or “fill in the blank” excuse. But, while I’ve been away from blogging I’ve attended a couple networking events here in Boston. Last week I attended the Mashable Meetup at the Landsdowne Pub, who my new friend Kristen Haley set up for us eager young networkers. What I found most interesting, was not the cool young marketing folks I met, but the different reasons people appeared to be the Pub on a lovely Wednesday evening…

1. The guy or girl who actually wants to network

2. The guy or girl who is pretending to network but is actually hoping to “meet” someone

3. The guy or girl who is bored and has nothing better to do and is pumped about the free apps and drink tickets

4. The sleaze hoping to get laid

5. All of the above

Which one was I? I’ll let you be the judge on that one. But I will say, I definitely don’t mind the free food, meeting new people in the small marketing sphere of Boston, and you can’t beat the 30 guys to 5 girls ratio.

Maybe we should rename networking events…got an idea? Lets spread the word and until next time, I’ll be looking for the next interesting “networking” event to attend.

Can’t help but be intrigued by this project — who will be most influential? I hope it’s not some fluff person who wins due to having a bazillion fans/followers. I hope Fast Company keeps the respect they have earned from me by choosing a person who truly deserves such honor.

What’s even cooler? They get to be on the cover of November’s Issue. Kick ass.

The Spa Week Retreat which my friends @juliaroy and @clayhebert attended, gave a chance for social media pioneers, thinkers, and strategists to relax and aka #Signoff. Take a view at this video to get a glimpse at this kickass retreat that the rest of us missed out on….and hope to be a part of next time.

Do you subscribe to magazines the old-school snail mail way? Or do you get the digital version sent to you via email? I cannot help but still enjoy turning each glossy page filled with a ridiculous amount of advertisements…and then the other day I was trying to decide whether or not to subscribe to Fast Company. I paused when I was about to subscribe via snail mail thinking I can get all the cool articles right on the website and via email rather than having 50+ issues stacked up on my nightstand collecting dust, as they hope to be opened and taken on the T on my way to be work. It is a never ending battle for me as I do not see myself w/ an iPad (yet), so as for now I am becoming a fairly regular digital reader (thanks to Google Reader) but also enjoy my stack of magazines that I can just throw in my bag on the way to work, dinner, and/or on my future apartment balcony where I sit on my lounge chair taking in the short yet splendid Boston summer.

Where do you stand?

Want an opportunity to donate clothes or “SWAP” them with others? These events have been occurring in Toronto and Montreal Canada (among other int’l locations) and now it is here in Boston (June 5th and 6th). Thanks to Sarah Martin for putting it together here in Boston and of course all the volunteers. And if you still want to help out you have an opportunity to do so still.

Fan Page
Volunteer Page

I’ll be there. Hope to see you there too – a great time, a great experience, for a great cause.

In my MBA Organizational Behavior course, we collected data on the use of social media in the workplace: If people use it, how often they use it, for what purpose, and if their workplace has policies for such use and how that impacts their views on that company.

Of the 45 people surveyed (in the 20 to 40 year old range):

– 100% have used social media

– 53% have access at work

– 42.5% use it for 10 to 30 minutes while 25% use it for over an hour while at work

– 64.5% for personal reasons, 35.5% just for a lunch break, while the rest use for actual work purposes such as managing and promoting the brand (Pie Chart of Results)

– 45% believe it boosts productivity versus 47% believe it reduces said productivity

In this survey group, it appeared those who did not have access were normally individuals working in a financial/investment firm where they are more likely to prohibit rather than limit/restrict use. The individuals which have social media policies at their workplace and limit (rather than prohibit) such usage, are understanding why such policies are in place because employees may abuse such use, there is a chance of liability, etc. However, some of these social media users feel there is a lack of trust from management when such limitations are placed upon their use. Where is the fine line between policies that prohibit and those that limit and still maintain employee trust and faith? Companies like IBM have a great policy which allows its employees to blog and use social media in order to inspire their innovation. Others are still trying to determine their policies, but just as any other tool in the workplace which can assist in profit, social media is another tool which can be used but management should provide training, lead by example, and trust employees to use these “tools” productively and with dutiful care.

I frequently wonder how people find the time to research and write daily blog posts on relevant topics. I write a weekly blog and this past week I have fallen behind, due to being an overzealous full-time MBA student and feeling like a massochist, for not only having 1, but 2 consulting gigs, a fellowship, and helping a school organization. When would I find the time to eat, sleep, exercise, and breathe, let alone blog? This week I do not have the slightest clue. So this is my applause to all those who write daily blogs that are interesting, relevant, and thought-provoking. I commend you, and I thank my friends/readers for suggestions on upcoming blogs for me to write. I promise, to catch up and write a kick-ass post, next week!

Stay tuned…

Twestival (Twitter Festival) is an event to raise money for charitable causes around the world. This annual event takes place in large cities such as Boston, NY, and Chicago – put together solely by volunteers who wish to make a difference. In addition, all monetary amounts raised are donated in full to the cause of that particular year. When I heard about Twestival, I was immediately impressed by the amount of effort put into the event within each city. Last year, the effort was to raise money for @charitywater, and this year it was for @concern, raising money for education. This event demonstrated that social media platforms, such as twitter, are more than just for networking and socializing, but a way to unite people with a common goal and spread awareness. I wish there were more events with such great causes, where people get together for a reason beyond themselves — for a global need.

Looking forward to Twestival 2011.

Boston has always been full of culture, and today, it is full of culture AND become a hub for social media. There are many prominent firms including Holland Mark, Cone Inc, Schneider Associates, Arnold, Hill Holiday, MNET, Mullen, One Pica, and many others which demonstrate that Social Media today, is not just a “buzz” anymore, but becoming the norm in today’s marketing world. Even more so, there are great, motivated, and creative minds at play throughout the city, many of which can be found at your local tweetup, or on your Twitter feed. Have you spoken with @Bostontweet, @michellemmm, @justingroy, @chrisbrogan (among many others)? If not, you should hear what they have to say, because today it is not always about what’s in the local paper, or on the news, but what do your “colleagues” have to say about what’s going on?