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Adam Rosenberg stated, “If you are a social media enthusiast, then by now you already know that if 2009 was the year of the “tweet,” then 2010 is almost certainly the year of the “check-in.” Geolocation apps such as Foursquare, have caused many to wonder if they really want people to know where they are, aside from just what they are doing.

During our first Business of Social Media class, there were many topics discussed, one of them being “privacy.” When speaking of social media, specifically geolocation — privacy tends to be an issue where some people are careful about which side of the line they stand on. Although I am a “social media geek” and use many of the platforms available, when it comes to geolocation, I am a bit conservative. I am weary when it comes to people knowing where I am because of the usual concerns of stalkers and theft. If you think I am being a tad over-concerned, then you may not have heard about www.pleaserobme.com, which revealed the location of empty homes via the use of Foursquare and Twitter. Disturbing? I thought so!

However, as a marketer, I do see the benefits of geolocation apps for brands. Starbucks, and other companies have used geolocation apps to gain further brand loyalty by their consumers who compete to become “mayor” of a specific Starbucks location, and can then receive cool discounts and/or free items. Great marketing strategy, indeed!

In addition, privacy on apps like Foursquare are up to the user, not the app. The Foursquare user decides whether they want just their friends on Foursquare to know their location, or whether they would like to push it out to Twitter and Facebook as well. Therefore, it is not the use of the geolocation app that is breaching privacy of location. You, the user, are deciding who knows about your location when you push your location to a larger pool of people on Twitter and Facebook.

In the end, I think the idea of geolocation is pretty cool, and I would like to invest some time into playing around with it some more. However, being an “Apple geek” as well, I am going to wait until I get an iPhone (I have a blackberry) to delve into the perks and coupons and freebies associated with “checking in” and being a “mayor.”

Until then, I’m checking out…

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Unfortunately due to my silly MBA classes, I was unable to attend any of the FutureM events earlier in the week, but I was able to hit up a couple events Thursday night. Holland-Mark‘s Digital Man Mike Troiano spoke about “Scalable Intimacy,” siting their client example Notch Session (which I must admit is some exceptional beer — especially if you want a few without that headache the next morning). The set up of this event was particularly interesting, since it was a contest where the winners received on the spot social media advice from Mike himself. (Full disclosure: I did work for Holland-Mark and loved every minute of it.)

And who were the winners?

3rd Place: Creative Crafts for Creative Kids

2nd Place: Formaggio Kitchen

And the 1st place winner is….United Way of Mass Bay!

All 3 received specific advice on areas they were having trouble in – whether it be content strategy, which social media tool to focus on (depends on where your target market it), etc. Lets just say, the crowd was not yawning, and they were not leaving early. Mike knew how to keep the crowd laughing and entertained while teaching the crowd on how best to utilize social media to your advantage. And if you are now sorry you missed this, you can see check out the full deck from the event.

And as I tweeted from the event last night: “Remember the social, not just the marketing” – Mike Troiano.

After saying “great job” and “c ya later”, I quickly ran off to Mantra where Cyberbrew had been kicked off. There was an eclectic crowd of veteran “cyberbrewers” and newbies (such as myself). Unfortunately I missed the open bar, but I did meet some interesting folks and ran into a few good friends (Jason Rush from Boston Interactive and Joselin Mane from BostonTweetUp). Familiar faces always make an event that much better. While I laughed at the men who “networked” from one female to the other, I drank my glass of wine and chatted away…until next time FutureM, you sure did rock!

Were you a part of this year’s breast cancer awareness viral phenomenon on Facebook? Last year it was what color bra you were wearing, this year it was where do you put your purse when you come home. A little bit of scandal with a bit of fun and lots of awareness for a great cause. How can you not partake?

“I like it on the dining room table”….what about you?

After attending numerous social media networking events such as the 140 conference, and now Podcamp (and soon to attend FutureM), I can officially claim my “nerd status” without rebuttal. Although, I was only able to attend the 2nd half of this weekend’s PodCamp conference (can you blame me for wanting to run the Susan G. Komen 5K on Saturday as well?) — it was well worth the commute over the bridge to lovely Cambridge.

I joined my good friend, Sean Zinsmeister as we hopped from David Wells (Social Media for Social Good) to Paul Gillin (B2B Social Media – Really!) to Morriss Partee (Geolocation) to Chrisopher Penn (Podcasting 101: 5 years later) to Lane Sutton and Avrom Honig (Twitter, Facebook, Foursquare — It’s Taking Over Our Lives).

I definitely enjoyed David’s talk as I’ve worked for a local nonprofit (Commonwealth Shakespeare Company) for about 2 years, where I also utilized social media platforms in order to spread the word n’ do some “social good” for a non-profit that has given such cultural enrichment to the community of Boston.

Paul was more than informative on how B2B’s can and should be using social media platforms to their benefit. Having worked for a digital agency in Boston I realize that utilizing social media platforms is not just a good idea, but imperative.

Morriss hit a hot topic with geolocation. Although I am not a big fan of letting people know where I am via Foursquare and other geo apps, I realize the impact these apps are having on businesses. If a business utilizes an app like Foursquare or Gowalla in a way that consumers are pumped to participate and use it, then it can reap great rewards for that business.

Chris, entertaining as always, kept the audience laughing and intrigued by the different tools that podcasters have at their disposal for delivering their content to their audience. Who knew it could be so easy?

Last but not least Lane and Avrom were the perfect duo — they created quite a discussion regarding privacy and young social media users. How will the new generation of teens impact social media in the future? Guess we’ll have to wait for Lane and his fellow teens to show us.

After a jam-packed day — I am looking forward to seeing these speakers and those I missed again at a future conference. Until then — I salute my fellow social media nerds that I am not only impressed with the work and involvement of each person at these conferences, but look forward to see what develops next…

Can’t help but be intrigued by this project — who will be most influential? I hope it’s not some fluff person who wins due to having a bazillion fans/followers. I hope Fast Company keeps the respect they have earned from me by choosing a person who truly deserves such honor.

What’s even cooler? They get to be on the cover of November’s Issue. Kick ass.